But the times of valuable magazine contracts are mainly a point of the previous. When Ms. Garcia took in excess of Elle, Ms. Carroll was becoming paid out $120,000 a 12 months for 12 columns of about 1,800 words and phrases each and every. (At about $5.50 per term, that was extra than twice the $2 for every phrase generally compensated to Elle’s freelance writers for the print journal.)
When Ms. Carroll’s contract came up for renewal during Ms. Garcia’s very first 12 months, editors went to bat for Ms. Carroll, arguing that her column experienced develop into synonymous with the Elle manufacturer.
Ms. Garcia gave Ms. Carroll a new contract: $60,000 for each yr for 12 columns of 900 words.
Altering of the Guard
The modifications at Elle, several of them in reaction to the financial challenges of the journal sector, replicate massive shifts at its guardian business, Hearst, which is also experiencing tension with staff members who lately unionized.
In 2018, David Carey, the president of Hearst Publications for 8 years, stepped down. Troy Younger, who experienced earlier overseen the company’s electronic attempts, succeeded him. Due to the fact then, most of the high-profile editors who served below Mr. Carey have still left. (In 2019, Mr. Carey was named by Hearst Company as senior vice president of public affairs and communications.)
Ms. Garcia has labored to put her possess stamp on Elle. She has produced the magazine much more visual, and amped up its social media presence. She has committed fewer room to political characteristics, which experienced been a hallmark of Elle beneath its preceding editors. Its annual girls-in-Washington “Power List” journal characteristic and awards dinner was canceled beneath Ms. Garcia.
She has also labored difficult to prevent ruffling feathers, in accordance to some present-day and previous staff. In a 2017 report about Whitney Wolfe, the founder of the courting application Bumble, numerous paragraphs detailing her standpoint on feminism were being removed from the electronic version of the posting soon after Ms. Wolfe complained that the estimates were being taken out of context, according to 4 previous staffers who were being mindful of the conversations. (Afterwards, Hearst labored with Bumble to begin Bumble Mag.)