“When I use an e-cigarette, I want an experience equivalent to smoking cigarettes, but Juul did not have it,” he explained. “I did not get the exact kick.” (IQOS is dispersed in the U.S. by Altria by means of an agreement with Philip Morris Global.)
Juul’s troubles multiplied in October immediately after South Korean health and fitness officials, prompted by the outbreak of lung conditions in the U.S., issued a stark warning about e-liquids, stating they posed the chance of “serious lung hurt and even demise.”
A thirty day period later on, the South Korean Army banned e-liquids on all armed service installations. In December, South Korean wellness authorities announced the success of screening on a selection of vaping goods, which include the apple orchard taste previously manufactured by Juul, and reported that in some merchandise they had detected trace quantities of vitamin E acetate, the adulterant U.S. well being authorities have linked to most of the lung damage conditions.
Juul and other e-cigarette corporations say they do not use vitamin E acetate in their products and the American health and fitness officials have only identified it in cannabis vaping goods. Nonetheless, South Korea’s greatest ease retail store chains, the key retail retailers for Juul, removed two or 3 of the company’s 5 flavors from shelves. A lot of more compact shops adopted accommodate.
Right away, the health warnings turned many South Koreans versus vaping.
Kim Ji-Ah, 28, an business employee in Seoul who has been employing e-cigarettes for additional than a 12 months, mentioned she felt like a pariah.
“People whisper driving my back again when I vape,” she claimed.
Juul would not release revenue figures, but income of e-cigarette liquids overall in South Korea dropped by 90 p.c in the fourth quarter of past yr, to 1 million pods from 9.8 million from the earlier quarter.
The company’s prospective buyers are probably to get even worse. Parliament is thinking about a monthly bill that would stage out the e-liquid flavors that are stated to draw in younger persons, and marketplace executives are bracing themselves for further restrictions.