Once Rich Walton had decided in 1993 to start a dedicated squash-wear brand, the first thing to find was the name. Rich found the idea from a 1992 T-shirt he had designed for his local squash tournament.

So with the 'squash design' name decided a series of 9 T-shirts were printed up in mono color with various designs, and sold into the clubs in northern Italy to get a reaction.
 

The logo on the left is an embroidered version used for the first T-shirt and shorts collection in early 1994 and became the basis for the future.

The logo on the left is an embroidered version used for the first T-shirt and shorts collection in early 1994 and became the basis for the future.

The 'ball and court' graphics for the 1994/5 collection were used for various applications. Here is one of the original hand drawn pen and ink designs.

The logo takes on its first evolution with the split rackets losing their strings for a more symbolic design structure, shown here in embroidery form

On the right is the second design evolution for the 1995/6 collection. The lettering is now combined with a stronger font and the split racket form moved underneath.

The ball and court design becomes a fabric print used throughout the 95/96 collection.

The first use of the split-rackets within an oval form for a screen print in the 1996/7 collection.

For the 1999/2000 collection the logo, as seen on the left, undergoes a further evolution which further abstracts the split rackets, that now flow into the oval contour.

The updated oval design is now used also as a stand-alone logo symbol for the brand. It's our 'swoosh'.

Here is our first high-definition rubber molded logo used for various collections from 2003.

Here we are up to date in 2007 with our latest high definition molded badge and the final evolution.